SEO report of marketingfornonprofits.ca
Marketing for Nonprofits | for Directors, Senior Management and ...
marketingfornonprofits.ca/
NEW Download this e-booklet. This 24-page e-booklet is written for all nonprofit Board members. “18 Questions that Nonprofit Boards should ask about ...
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : marketingfornonprofits.ca/
Character length : 26
Title
Marketing for Nonprofits | for Directors, Senior Management and Marketing Volunteers
Description
NEW Download this e-booklet. This 24-page e-booklet is written for all nonprofit Board members. “18 Questions that Nonprofit Boards should ask about marketing and fundraising” explains the questions (and answers) that you need to ask to be an effective Board member. This e-booklet uses everyday language (no jargon) and describes the overlap between marketing and…
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
type: website
title: Marketing for Nonprofits
description: for Directors, Senior Management and Marketing Volunteers
url: https://marketingfornonprofits.ca/
site_name: Marketing for Nonprofits
image: https://marketingfornonprofitscanada.files.wordpress.com/2015/06/slide16.jpg?w=113
locale: en_US
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Marketing for Nonprofits | for Directors, Senior Management and Marketing Volunteers
Character length : 84
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 84
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 9%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 5 | 6 | 1 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> Marketing for Nonprofits
- <H2> for Directors, Senior Management and Marketing Volunteers
- <H1> Welcome
- <H2> NEW Download this e-booklet.
- <H2>
- <H2> Board of Directors:
- <H2> Senior Management Team:
- <H2> Marketing Volunteers:
- <H3> Share this:
- <H1> Why do donors donate?
- <H1> Marketing: NONprofit vs FORprofit
- <H1> Social
Word cloud
- marketing32
- how17
- volunteer13
- nonprofits12
- donors9
- board7
- donor7
- fundraising7
- points7
- touch7
- want6
- volunteers6
- brand5
- nonprofit5
- top4
- large4
- typical4
- between4
- small4
- management4
- need3
- right3
- social3
- non-profit3
- midsize3
- project3
- menu3
- manage3
- reports3
- tutorial3
- report3
- welcome3
- e-booklet3
- employee3
- for-profit3
- website3
- ask3
- time3
- priorities3
- questions3
- research3
- manager2
- enough2
- revenue2
- like2
- create2
- improve2
- see2
- mas2
- consultants2
- different2
- lelia2
- role2
- marketers2
- what’s2
- non-profits2
- creative2
- tips2
- google2
- help2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| marketing | |||
| how | |||
| volunteer | |||
| nonprofits | |||
| donors | |||
| board |
Two Word cloud
- touch points4
- want to improve2
- marketing vs fundraising2
- your brand2
- typical employee2
- marketing volunteers2
Three Word cloud
- your role is not2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 6 images on this web page.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
7.70
Flesch Reading Ease
48.50
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.30
Dale–Chall Readability
8.40
SMOG Index
9.70
Spache Readibility
5.00
Number of letters
7649
Number of words
1426
Number of sentences
295
Average words per sentences
5
Number of syllables
2587
Syllables in words
2493
Average syllables in words
1.81
Number of words in first three syllables
370
Percentage of word / syllables
25.95
Words not in Dale-Chall easy-word list
737
Words not in Spache easy-word list
302
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
1,295 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- https://r-login.wordpress.com/remote-login.php?action=js&host=marketingfornonprofits.ca&id=47307795&t=1496749740&back=https%3A%2F%2Fmarketingfornonprofits.ca%2F
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.
Speed test – Browser cache
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
0.00
Image optimisation
All images are optimized.
Traffic
Alexa
21971243
Links
We found a total of 108 different links.
Internal links: 100
External links: 8
Internal links: 100
External links: 8
External links:
| Link text (anchor) | Link strength |
|---|---|
| Best Practices | |
| where to start | |
| marketing results | |
| acquiring donors vs retaining donors | |
| menu of marketing projects | |
| Google+ | |
| View lelia macdonald’s profile on LinkedIn | |
| Create a free website or blog at WordPress.com. |
Internal links:
| Link text (anchor) | Link strength |
|---|---|
| Skip to content | |
| Marketing for Nonprofits | |
| Welcome | |
| Invitation to join Donor Research project | |
| Contact | |
| Client list | |
| Publications | |
| Videos | |
| Small Nonprofits | |
| Top 3 Marketing Priorities – SMALL nonprofits | |
| Next year, how should staff allocate fundraising time and money? | |
| Website – how to | |
| Websites for education + advocacy nonprofits | |
| Interaction preferences | |
| Website video – how to | |
| Brochure – how to | |
| Fundraising Boot Camp | |
| Annual Promotion Audit | |
| Midsize Nonprofits | |
| Top 5 Marketing Priorities – MIDSIZE nonprofits | |
| Social media – what is right for you? | |
| How to present your social media results to your Board, on one page | |
| How to calculate the value of your brand | |
| Large Nonprofits | |
| Top 3 Marketing Priorities – LARGE nonprofits | |
| Menu of Projects | |
| The art …. | |
| Brand Checklist | |
| Tutorial: Brand Checklist | |
| Clarify your brand | |
| Donors – What they want to hear | |
| Donors – How to segment | |
| Write a creative brief | |
| How to evaluate creative | |
| Spokesperson training | |
| Touch points | |
| Touch points – foundations, corporations, major donors | |
| Tracking reports – touch points | |
| Tutorial – touch points | |
| Touch points – mass donors | |
| Events: how to manage an Event Manager | |
| The science …. | |
| Annual Reports | |
| Acquisition vs retention | |
| Revenue Efficiency Report | |
| Donor Churn Report | |
| Marketing Effectiveness Report | |
| How to rank ideas | |
| Tutorial: cost/benefit analysis | |
| Quantify sponsor’s exposure | |
| Find marketers | |
| Marketing Volunteers | |
| Generalists vs specialists | |
| Generalist Volunteer | |
| Marketing Manager job description – employee | |
| Typical employee career path | |
| Typical employee work-year | |
| Graphic Designer Volunteer | |
| Writer Volunteer | |
| Videographer Volunteer | |
| Donor Database Analyst Volunteer | |
| How to select a volunteer | |
| How to manage a volunteer | |
| Sample volunteer contract | |
| How to say thank you | |
| Tips | |
| Volunteer Orientation | |
| About non-profit industry | |
| Non-profit vs for-profit industries | |
| Non-profit vs for-profit marketing? | |
| Top 4 differences: marketing vs fundraising | |
| About marketing non-profits | |
| About you | |
| What’s in it for you | |
| What’s it like? | |
| 6 things marketing volunteers need to overcome | |
| Skill set needed | |
| Diagnose the problem | |
| Act like a consultant | |
| Tips | |
| When to walk away | |
| generalists and specialists | |
| protect your brand | |
| marketing vs fundraising vs communications | |
| CRA Fundraising ratio | |
| donor portfolio churns | |
| revenue generation | |
| Touch Points | |
| recruit | |
| manage | |
| different from for-profit | |
| large and small | |
| typical marketing project | |
| touch points | |
| donor research | |
| donors segmented | |
| templates of 3 management accounting reports | |
| Cancel |
Website security
IP
192.0.78.25
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H1 : Marketing for Nonprofits, ( 50px from top )
- H2 : for Directors, Senior Management and Marketing Volunteers, ( 134px from top )
- H1 : Welcome, ( 364px from top )
- H2 : NEW Download this e-booklet., ( 426.09375px from top )
- H2 : , ( 1062.09375px from top )
- H2 : Board of Directors:, ( 1062.09375px from top )
- H2 : Senior Management Team:, ( 1938.09375px from top )
- H2 : Marketing Volunteers:, ( 2490.09375px from top )
- H3 : Share this:, ( 3336.09375px from top )
- H1 : Why do donors donate?, ( 3558.09375px from top )
- H1 : Marketing: NONprofit vs FORprofit, ( 3786.140625px from top )
- H1 : Social, ( 4925.375px from top )
Typos
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